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Everyone

Francesco Veratti

KitKat

Annarita Vitali works period materials according to forms and styles of the past to evoke, through jewels, the fashions and trends that have characterized the history of the twentieth century. It is a world of sensations, love, fantasy and colors that she carries inside since childhood and expresses herself in the bijoux of her creation.
Annarita Vitali's creations, handmade with vintage materials, seem to follow the history of jewelry in the twentieth century.
The high jewelery of Annarita Vitali includes a variety of decorative ornaments made with less expensive materials than "real" jewels (gold and silver) which through their uniqueness become collector's items, and investment.
The ecological choice of making jewels and accessories with the sole use of recycled material while safeguarding the environment,
with collections that trace the history of bijoux, they position it at the top of the ranking of brands with low environmental impact. All its artifacts are made with original period materials, recovered from the old warehouse "Furlanetto", which Annarita Vitali bought in 1998 saving, from
certain destruction, the enormous quantity of material crammed into the company's warehouses, thus becoming the custodian of a veritable mine of vintage material, which today revives in creations of rare and delicate beauty.

This is the story of my recovery of an old warehouse from which I obtained the period materials for my creations!
"In Bologna there are people who have conservation and recovery in their DNA;
Annarita Vitali, graduated in Urban Planning with the Architect Cervellati, who has always been active in the recovery of historic centers,
he pursued, working on his own, after a collaboration with the Body of Artistic Events and the Gallery of Modern Art, of recovery, aimed at jewelery and its creation.
It all started with the purchase of the old "Furlanetto" warehouse.
Founded in 1925, taken over with all the ancient materials, and revived with the artistic creations of Annarita Vitali in 1998.
The company, founded by Romeo Furlanetto in 1925, produced fashion accessories, sold internationally, and collaborated with important designers, including Valentino, Chanel and Balenciaga, of which it was the distributor for Italy ... just to name a few.
On the premature death of Romeo Furlanetto, his wife Maria, a Calestani from Casalmaggiore, took over.
The oldest and most important production of jewels, called 'crazy gold', was located here, since they are not entirely precious, starting from the second half of the 19th century.
It was in fact here that gold-plated was invented, a sheet gold-plated precisely, which had enormous success all over the world.
The industries that produced accessories, but not only, became a consortium, continuing the business until the 1970s.
All would have been lost if the bijoux museum had not been created in 1998, which tells the story of the evolution of bijoux with over thirty thousand pieces, which follows very quickly
the evolution of the historical period and related trends.
Just in 1998, when the Furlanetto company in Bologna was closed, Annarita Vitali, after two years of cataloging materials, began to produce unique pieces with period materials, precisely those purchased by the aforementioned company.
One-of-a-kind thematic artifacts are created in a villa from the early 1900s, all rigorously made with period materials.
These are thematic jewels, as recurring themes emerge from the materials and their historicization, moreover not only in the world of jewelry but present in many artistic typologies, architecture, iconography, poetry, literature, etc.
The anthropological and social analysis that reveals the reasons for the trends is interesting ... for example shells, the first ornament of man, which emerge cyclically, but one could say seasonally, heraldry, naturalistic themes, etc. "

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